This new ad for Calvin Klein is directed by David Fincher and features an actress he likes to work with quite a bit: Rooney Mara. Gotta say, it’s pretty impressive.
To me, this is an almost perfect ad. I say this as a person who doesn’t really watch commercials anymore unless I have to (I don’t really like most of them) and also as a person who used to make commercials.
It’s beautiful to look at and evokes just the right mood. Plus, the message is very clear amongst all the visuals.
I also have a fondness for black and white, so that might have something to do with how much I like this too. Still, that doesn’t mean it isn’t a great ad. It is. David Fincher definitely knows what he’s doing.
Check out the ad below.