Initial Thoughts on iOS 7 and Apple In General

Like many of you, I watched Apple’s WWDC keynote this morning with a great deal of interest. I was very curious what the next version of iOS, called iOS 7, would look like.

Well, now we know.

My first reaction on seeing iOS 7 was less dramatic than I thought it was going to be. I like the way it looks but I wasn’t “totally blown away” as I thought I might be.

That’s not to say iOS 7 isn’t nice to look at, it is. And in truth, I’m not exactly sure what I was expecting and/or hoping for. It’s just that I don’t think the look of iOS was really the big problem that needed solving. Flat icons and a thinner font don’t make things work better, it just makes things better looking (and that’s a matter of opinion too).

Of course, it’s hard to judge something I haven’t really had time to play with, so I’ll reserve any deeper analysis until I’ve had a chance to install and use iOS 7, which I’m going to do a bit later today.

One other thing I did want to mention about the WWDC keynote that bothered me was the bashing of other companies (especially Google) and the almost apologetic self-promotion by Apple. Let me put it another way: You don’t have to keep talking about how great you are, to be great you just make great products. People will figure it out.

Over the years I’ve managed companies and teams large and small and one thing I’ve always tried to remember is if you have to keep insisting you’re in charge, you really aren’t. The person in charge doesn’t have to say they’re in charge or prove anything, he or she just is.

It’s the same for Apple. The more Apple insist that they’re amazing innovators, the more they try to refute critics and the more they bash other companies, the less they look like a market leader and one of the most successful companies of all time. They just look desperate.

The more Apple tries to be like everyone else, the less special they become. There’s no reason to publicly acknowledge critics or paint rival companies in a bad light and there’s certainly no reason to make it more difficult/impossible for iOS users to choose which default search engine they want or what Maps app they want. That’s just dumb and, frankly, beneath a company like Apple.

Apple got where they are today by not doing things like everyone else. They should win by having the best ideas and the best products. Period. The rest just isn’t important.

Okay, enough of that. More on iOS 7 after I’ve had a chance to work with it a bit.