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Tim Cook

Some Apple WWDC 2014 Keynote Reactions

Posted on June 2, 2014

Today at Apple’s WWDC event in San Francisco, Apple CEO Tim Cook, and other key players at the company, took the stage at Moscone Center to announce some of the new and cool stuff such we can expect from Apple over the next year. In a word (or two), it was pretty exciting.

Yes, I’m sure it’s partially because I’m a long-time Apple fan and I use their software and gadgets on a daily basis. I also just love new, shiny things. But whatever the reason, I do usually have a very positive reaction to what’s announced at events like these.

It’s usually later that I become disappointed when things don’t work exactly as advertised. iOS 7, I’m looking at you.

However, today I’m optimistic and with the announcement of iOS 8, OSX Yosemite and more, I am pretty excited. For now.

Sadly, we didn’t get any new hardware to ogle today, but that was to be expected. WWDC is, after all, a developer conference. For software, not hardware. Still, new hardware is a lot more sexy than new software, at least most of the time, so it was missed even though I didn’t really expect to see it

Fortunately, a lot of the software and features announced today are pretty darn cool. Some of the new goodies I’m most looking forward to using are things like iCloud Drive (let’s hope the pricing is more competitive), Handoff, the ability to have both iMessages and SMS on all your (Apple) devices, WiFi Calling (voice calls over WiFi), Health and Homekit, which allows the iPhone or iPad to control smart devices in the home such as lights, garage door openers and the thermostat.

Those seem to have the most potential to make a difference in my own life. But there’s a lot more coming, and after I’ve had a chance to mess with both Yosemite and iOS 8 for a week or two, I’ll share some more thoughts.

Until then, I think my favorite new feature so far is probably Handoff or the improved camera and photos apps. Having messages, documents and more synched across my iPhone, iPad and Mac is pretty nice. If it works as advertised, I can see that being very useful indeed.

Plus, I’m always looking for ways to take better photos more frequently. As they say, the best camera is the one you actually have with you and with the improvements to the photo and camera apps in iOS 8, plus the fact I pretty much always have the iPhone with me, it may actually be the best camera. That would be nice.

Of course, it remains to be seen what any of these new features really mean for me in the long run. Will any of them improve my life in any measurable way? Who knows?

I do know that it’s fun to speculate and try new things to see what you can do with them. It makes life that much more interesting. So, on that note, I’m off to download some new software. Wish me luck.

Initial Thoughts on iOS 7 and Apple In General

Posted on June 10, 2013

Like many of you, I watched Apple’s WWDC keynote this morning with a great deal of interest. I was very curious what the next version of iOS, called iOS 7, would look like.

Well, now we know.

My first reaction on seeing iOS 7 was less dramatic than I thought it was going to be. I like the way it looks but I wasn’t “totally blown away” as I thought I might be.

That’s not to say iOS 7 isn’t nice to look at, it is. And in truth, I’m not exactly sure what I was expecting and/or hoping for. It’s just that I don’t think the look of iOS was really the big problem that needed solving. Flat icons and a thinner font don’t make things work better, it just makes things better looking (and that’s a matter of opinion too).

Of course, it’s hard to judge something I haven’t really had time to play with, so I’ll reserve any deeper analysis until I’ve had a chance to install and use iOS 7, which I’m going to do a bit later today.

One other thing I did want to mention about the WWDC keynote that bothered me was the bashing of other companies (especially Google) and the almost apologetic self-promotion by Apple. Let me put it another way: You don’t have to keep talking about how great you are, to be great you just make great products. People will figure it out.

Over the years I’ve managed companies and teams large and small and one thing I’ve always tried to remember is if you have to keep insisting you’re in charge, you really aren’t. The person in charge doesn’t have to say they’re in charge or prove anything, he or she just is.

It’s the same for Apple. The more Apple insist that they’re amazing innovators, the more they try to refute critics and the more they bash other companies, the less they look like a market leader and one of the most successful companies of all time. They just look desperate.

The more Apple tries to be like everyone else, the less special they become. There’s no reason to publicly acknowledge critics or paint rival companies in a bad light and there’s certainly no reason to make it more difficult/impossible for iOS users to choose which default search engine they want or what Maps app they want. That’s just dumb and, frankly, beneath a company like Apple.

Apple got where they are today by not doing things like everyone else. They should win by having the best ideas and the best products. Period. The rest just isn’t important.

Okay, enough of that. More on iOS 7 after I’ve had a chance to work with it a bit.